Tuesday, 14 March 2017

Fastrack entering to the smart wearable with its 'Reflex' | An activity tracker

INDIA: Fastrack known as the largest and trendiest youth fashion brand in India. How can it stay away from the smart wearable segment which is touching all the youth in country with people inclining towards the smart watches, bands and soon may be smart glasses :)

'REFLEX' is a fitness tracker which helps youth track their fitness goals along with style segment.

Fastrack which initially entered in the marked in 1998 as sub-brand of Titan which later on spun off as an independent brand targeting youth of India is now following TITAN who entered in smart wearable last year with TITAN JUXT.

Fastrack Reflex is priced at Rs 1,995/- where it directly enters as a competitor to the existing products like Mi Band 2 and GOQii life.

Below are the salient features of Reflex:

  • Phone call, SMS notification
  • Steps counter, Distance and Calorie counter
  • Sleep monitoring
  • Bluetooth low energy 4.0
  • Water Resistant
  • Rechargeable battery (estimated to last 7 days on full charge)
  • Vibration Alert

On its launch, Ayushman Chiranewala, Head of Marketing, Fastrack explains “With the development of sensors, smart watches and fitness trackers, we wanted to bring a wearable device for the youth that helps them get healthier by capturing their body data and motivating them to reach their fitness goals. At Fastrack, we have consistently endeavored to meet the ever-changing needs of the youth with offerings that aim to fulfill their growing aspirations- one of it being more health conscious. With Reflex, Fastrack aims to cater to the needs of multi-faceted, new-age millennial who desire the next step in the combination of quirky design and smart features.”

Tech Genre wishes success to Reflex and good luck to its users :-) 

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